STITCH FIX:

“FOR EVERYONE”

ROLE

ART DIRECTOR/ COPY

BACKGROUND

Stitch Fix is a personal styling service that caters to your style and taste. It works with industry professionals and fashion designers to cater to every customer’s lifestyle. Founder Katrina Lake created Stitch Fix to blend the human element of styling with easy accessible fashion. Some important intiatives to note is that they promote sustainability and diversity amongst their designs. They are committed to laying the foundation for sustained brand diversity by increasing the number of Black-owned brands we sell/offer. As a member of the Vendor Diversity Coalition, they’ve begun collecting diversity, equity, and inclusion data from our vendors to set the baseline for future vendor diversity commitments. They support people from all walks of life and promote Stitch Fix as a brand for the people.

MY CAMPAIGN CONCEPT

I chose to focus on the drive and initiatives of inclusivity in my concept. It’s important to note that Stitch Fix is a special curated experience for every customer. Outfits not only make the customer feel good, but they allow them to express their identity. I decided to push my campaign towards a more diverse audience and expand the reach of Stitch Fix on a global mutli-cultural level. Everyone’s background and culture pushes them to dress differently. Showcasing examples where Stitch Fix adapts to every type of environment is important! Looking forward to you enjoying my concept that highlights intenrational culture, diverse audiences, and cultural moments.